Applications are a platform of communication from an organization to its customers. And it is very crucial to decide how you encode this message. It usually depends on the data you want to provide, how rich the information could be and how in-depth would you like to tell. On the other hand, you have an option to make it simple for the customers so they are not confused by everything there to see and understand. So it is a strategic decision to think about what kind of application would be suitable and at what level.
Here are some factors which you could use to analyze what are the suitable factors which will help you understand choosing an application.
Your Geographic Region
If your target audience belongs to the tier one countries, like the USA, UK, Canada, etc. then the audience could be considered conscious, savvy and curious to know what the company has to offer and what it claims about it. This means the customer will be requiring much more information.
Depending on the audience type, it is tough for them to scroll through useless pages, so a sleek and manageable design would be preferred so everything is organized. And if the customer focuses on less information more pictorial content then focusing on graphics and the visual appeal becomes necessary.
Your Industry Type
How complex an app is supposed to be also varies depending on the industry a business is operating in. if the products are complicated with a lot of product dimensions, descriptions, etc, then the app will get complex with that. But if simpler products in bulk are available with pretty self-explanatory pictures like the clothing industry, then the application would be much more simple.
For example, most probably the audience will not like a dramatic amount of filters like fabric type, sizes, fit type, colors, details etc. because these can be simply judged by viewing the product images. Sometimes less is more and customers are happy with it depending on what the product is.
The Business Size
The size of the operations taking place in a business, like how many strategic business units are working inside the parent organizations, how many separate brands or product lines within a single brand would also determine the complexity of an application. Every one of the features adds up to the business size overall and it increases the expectations of customers from such company’s apps. For example, companies spending a fortune on commercial advertisements having a mediocre app will generate customer dissatisfaction as customers will judge the company for inappropriate budgeting.
Small but promising firms, on the other hand, have some room to grow where the customer cuts some slack by guiding them through reviews of how the app could be made better. Also, start-up firms having solid application platforms will impress and convert first time users into regulars because of many technical, visual and user-friendly appeals.
Target Market Size
How many numbers of users are you targeting for your app, It is interesting and can yield various benefits. For example, if you are only targeting a certain application towards 20% of your entire target audience then it will be very easy for you to know what they actually want. A case in point is applications for mobile banking, not everyone is intended to use them. Boomers who still feel like using traditional cheque books will not be a target audience. The people who want to make their life easier by keeping everything on the palm of hands will get everything they want, in a clean and simple interface that saves time.
Because customers are not aware of the back end development practices, they are forced to compare an application with existing similar brands or platforms. This means the customer will know better what others are doing and what you are failing to do. So before that happens, businesses should stay one step ahead by looking at competitors whether they are keeping their apps simple or complex, whether the customers like it or not and how can we make it better.
Your Company’s Budget
Needless to say, complex applications are costly to develop and require more resources. So let’s say if your organization is working on a tight budget and wants to simply exist in the application marketplace, then going on with a simpler application will be convenient. However, if it is not a concern then adding all the details necessary to the target audience, all those extra features requested must be added to get the most out of your application service to the customers.
Time is of the essence in the marketplace, where many competitors are doing so much to gain attention from the target audience. If you want a quick release, it is recommended to go with a basic version of the app, then consistently add updates to get where everyone wants you. However, if time is not that short, then launching an error-free application is much more preferable as the first impression could quite possibly be the last impression.